The City of Melbourne Tourism Action Plan states:
Melbourne’s success as a cruise ship destination also highlights the opportunity for an integrated and overarching approach. The number of cruise ship visits to Melbourne has increased from 56 ships in 2011/12 to 85 in 2015/161. Along with increasing demand for cruise shipping, there is also a changing dynamic across the industry including; extended cruise season dates, increasing turnaround visits and peak season demand to coincide with major events in Melbourne.
The changing dynamics of the industry require a holistic facility and transport response to enable appropriate accommodation and management of peak season demand to meet the projected growth of cruise ships to Melbourne and Victoria.